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For new or emerging brands in the SPF category looking to make a name for themselves, now’s the time.
July 6, 2025
By: Lianna Albrizio
Associate Editor
Summertime is all about balmy late nights partying into the early morning hours and slathering on lots of SPF in the daytime. That’s why, per Spate’s Popularity Index, the moment’s top-growing face makeup products in the US are under eye correctors and SPF setting sprays. Undereye Correctors Bobbi Brown’s Under Eye Color Corrector comes in 12 shades. One of the worst observations one can make about another’s appearance is telling them they look “tired.” This usually equates t...
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